What is email marketing strategy
Email marketing strategy is the sending of advertising messages to a group of people, usually using e-mail. In the broadest sense, any email you send to potential or current customers can be considered email marketing. This includes using email to submit ads, solicit business, solicit sales and donations, and more. Email marketing strategies usually aim to achieve one or more of three main goals: building loyalty, trust and brand awareness. The term is commonly used to improve relationships between merchants and current or former customers, encourage customer loyalty and repeat business, acquire new customers, persuade existing customers to buy something, and share advertising with third parties. is done for I mean send an email.
E-mail marketing has rapidly evolved into a 21st century technology. Prior to this growth, when e-mail was new to most customers, e-mail marketing was not very effective. In 1978, Gary Thurk of Digital Equipment Corporation (DEC) sent the first mass email to approximately 400 potential customers via the Advanced Research Projects Proxy Network (ARPANET) [1]. They claim that this resulted in a $13 million increase in sales of DEC products [2] and highlights the potential of e-mail marketing at scale.
However, as Email marketing strategy developed into an effective means of direct communication in the 1990s, users referred to e-mail marketing as “spam,” using filters and blocking programs to prevent the content of e-mail messages. began to be referred to as To effectively deliver their message via email, marketers need to develop a way to deliver content to end users without using automated filters or spam removal software to remove content.
Why Email marketing strategy is important?
1. Connect with your audience
You can provide information to your customers by email. Consumers can check their email when it is convenient. You can make them feel that what you think about them. This email could simply say “Hello, I owe you. I have a special offer for you” or “Here’s an update on what’s been happening over the past few weeks.” Doing. , So (as long as you provide something worth reading), your customers will probably love these emails, and it will lead to better engagement with them.
Email marketing strategy.
2. Contact customers in real time
According to Litmus, 54% of emails are opened on mobile devices. This is important and should be taken into account when planning your marketing strategy. More and more consumers are using their mobile devices to access not only e-mail, but all kinds of other media and information. Not only that, well-crafted emails deliver higher conversion rates on mobile than any other medium. Let’s attack anytime, anywhere!
3. People exchange via email
Email has been around for a long time, in practice, as a form of communication for over 40 years. Over time, email has increasingly become one of our main communication options. We are all trained to respond to email a certain way. Whether you reply, forward, click on something in the email, delete it, buy something or sign up for something. There are some things that we can usually do with email. Understanding this, you can use email to get people to access your website, answer your phone calls, or take other actions. In fact, over 25% of sales last year were due to Email marketing strategy.
4. Increase Brand Awareness
No, social networks are not the only platform that can help businesses increase brand awareness. Having an email address from a customer or potential customer shows that you are showing some interest in the business. Email marketing strategy can help you increase interest levels and brand awareness across ages.
This does not mean sending 4 emails per day to each customer. This is actually a great way to make your customers hate you… try email marketing instead to grow your community presence.
Email marketing strategy
Advantages and Disadvantages of E-mail Marketing ?
Marketing your products and services through email is a fast, flexible and cost-effective way to attract new customers and retain existing customers by driving repeat visits to your website.
It is important not to overuse email marketing. It can be frustrating to receive irrelevant, too frequent or unwanted marketing emails.
Benefits of Email Marketing
The advantages of E-mail marketing are:
Cheap
The cost of email marketing is very low compared to many other types of marketing. There is no advertising, print or media cost.
License based
Your marketing list consists of people who have opted in to receive email communications from you. Customers who are genuinely interested in your products and services are more likely to engage with your business.
Flexible design
You can send plain text, graphics, attachments and whatever works best for your message. Choosing a design option can help you communicate your company’s brand and make your email attractive.
Email marketing can be used to reach large audiences or small target lists.
Disadvantages of E-mail Marketing
Potential problems with email marketing include:
Unsolicited email
Commercial email, or “spam,” frustrates consumers. Incorrect email addresses can result in recipients being unsubscribed or unsubscribed from your emails. You need to make sure that your email marketing complies with privacy and data protection regulations and that your target audience is the people who reasonably want to receive your emails. The “click through rate” of untargeted email can be very low.
i haven’t received the email
If email is not designed correctly, it may not be delivered. Emails that use certain keywords or spam characters in the title or email subject content may be filtered by email software and Internet service providers. If you don’t keep your marketing lists up to date, incorrect email addresses may prevent your messages from reaching the right people.
Design issues
Email marketing strategy should be designed to look good on multiple devices and email providers. There can be a trade-off between design and functionality. Some people choose to receive plain text email. If so, consider what that message would look like.
Size problem
Files should be small enough that they can be downloaded quickly. Emails with lots of images take a long time to load, which can frustrate and frustrate your audience.